1. Introduction
Beauty & Wellness ("we," "us," or "our") operates the website bwclinic.ca and provides med spa services at our clinic located at 7191 Yonge St Unit 701-A, Markham, ON L3T 0C4, Canada.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us through social media platforms including Instagram and Facebook. We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
2. Information We Collect
Information You Provide
- Contact information: name, email address, phone number
- Appointment details: service interest, preferred dates, messages submitted through our contact form or WhatsApp
- Health information: skin type, medical history, treatment-related details provided during consultations (collected in-person with your consent)
- Payment information: processed securely through third-party payment processors; we do not store credit card numbers
- Photos: before-and-after treatment photos, collected only with your explicit written consent
Information Collected Automatically
- Device and usage data: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs
- Cookies and similar technologies: we use cookies to improve website functionality and analyze traffic (see Section 6)
Information from Third Parties
- Social media platforms: if you interact with us through Instagram or Facebook, we may receive your public profile information, messages, and engagement data as permitted by those platforms' policies
- Meta (Facebook/Instagram) integration: we use Meta Business tools to manage our social media presence, respond to messages, and run advertisements. Information collected through these tools is subject to both this policy and Meta's Privacy Policy
3. How We Use Your Information
We use your personal information for the following purposes:
- To schedule appointments and provide treatment services
- To respond to your inquiries via phone, email, WhatsApp, or social media
- To send appointment reminders and aftercare instructions
- To process payments for services
- To improve our website, services, and client experience
- To send promotional communications (only with your consent; you can opt out at any time)
- To display targeted advertisements on social media platforms
- To comply with legal obligations
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers: third-party tools that help us operate our business (e.g., website hosting via Netlify, communication via WhatsApp, analytics, payment processing)
- Social media platforms: Meta (Facebook/Instagram) for advertising and business page management
- Legal requirements: when required by law, regulation, or legal process
- Business transfers: in the event of a merger, acquisition, or sale of assets
All third-party service providers are required to protect your information and use it only for the purposes we specify.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:
- Client treatment records: retained for a minimum of 10 years as required by Ontario healthcare record-keeping regulations
- Contact form submissions: retained for up to 2 years
- Marketing data: retained until you withdraw consent
6. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Ensure the website functions properly
- Analyze website traffic and usage patterns
- Support social media features and advertising
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
7. Your Rights
Under PIPEDA and applicable provincial law, you have the right to:
- Access your personal information held by us
- Correct inaccurate or incomplete information
- Withdraw consent for marketing communications at any time
- Request deletion of your personal information, subject to legal retention requirements
- File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure hosting, encrypted communications, and restricted access to personal data.
9. Third-Party Links
Our website may contain links to third-party websites (e.g., Instagram, Google Maps, WhatsApp). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. Treatment of minors requires parental or guardian consent.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:
- Beauty & Wellness
- 7191 Yonge St Unit 701-A, Markham, ON L3T 0C4
- Phone: (416) 500-1510
- WhatsApp: +1 (416) 500-1510
- Instagram: @beautyandwellness.to